Strategic Approaches

Broad Community Connections has a range of methods that it pursues to achieve its vision of a thriving, equitable, inclusive Broad Street.

Community Organizing

Mobilize businesses & residents to increase collaboration and community development.

Catalytic Investment & Development

Invest in placekeeping projects that achieve a transformative impact.

Narrative Change

Collect deep data insights to raise awareness and promote nuanced problem-solving.

Commercial Revitalization

Working with business and property owners to expand opportunities for small business ownership and wealth creation, particularly for underserved entrepreneurs and small businesses, and promoting Broad Street as a vibrant commercial district

Planning and Advocacy

Working to create policies to support BCC, partner, and community priorities

Impact By the Numbers

$35 million invested in high-impact community real estate development projects, including the ReFresh Project and the Rose Collaborative

300 jobs
created via the ReFresh Project + Rose Collaborative

100,000+ sq/ft
of blighted/vacant property back into commerce

120 small businesses
organized, attracted, or supported on Broad Street

in direct grants to small business owners for The Iconic Signage Project, an ongoing partnership with local artists and businesses to create neon signs

500 community-based organizations that meet monthly at the Refresh project to share information and resources

$1.3 million secured for two streetscape projects on Broad at Greenway and Bayou Road

100+ trees planted on Broad corridor and surrounding neighborhoods

Our Work

Active Initiatives

Bayou Road Business Association

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The ReFresh Collaborative

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Past Initiatives

Our Work


Refresh Neighborhood Data Project: Housing + Neighborhoods
Refresh Neighborhood Data Project: Access to Healthcare
New Orleans Commercial Corridor Platform